Client Success Story: SPECTRUM BRANDS

Author Marina Cheveleva
Category Consumer Goods

Client Success Story

How Spectrum Brands got the best supply chain data in APAC

Russell Hobbs · Remington · George Foreman

Industry

Consumer goods / small appliances

Region

APAC – Australia

Freight mode

Sea freight, air freight and 3PL

Warehouse

Own on-site facility

The brief

Twenty years of freight forwarders, and the same problems every time

Laura, Head of Supply Chain APAC at Spectrum Brands, manages a global supply chain spanning the US, UK, and APAC. Across nearly two decades and many forwarders, the same frustrations kept coming back, until Navia.

Challenge & solution

What was broken, and what changed

The recurring pain points on the left are what most importers learn to live with. On the right is what Navia replaced them with.

The challenge

  • No proactive communication. Issues only surfaced after they became problems, needing constant follow-up.
  • Forever chasing updates. The burden of visibility fell entirely on the Spectrum team.
  • No actionable data. Vague ETAs made reliable customer order guidance impossible.
  • Problems without solutions. Forwarders flagged issues but offered no path forward.

What Navia delivered

  • Proactive communication. A dedicated contact flagging issues before they became problems.
  • The Critical Chain portal. A control-tower dashboard built for Spectrum, with a live view of every SKU. It worked so well it is now included for every Navia customer.
  • Accurate ETAs. Reliable delivery windows that let Spectrum plan with confidence.
  • A solutions-first mindset. Every problem arrived with a proposed resolution.
  • Custom 24/7 reports. Set up fast, with data depth no other global forwarder matched.

The outcome

What it meant for the business

01

Improved KPIs

Accurate ETAs let Spectrum tell customers exactly when to order, protecting service levels.

02

Best data in APAC

Global peers confirmed no other forwarder matches Navia’s reporting capability.

03

Reduced operational load

No need to monitor the portal daily. Proactive communication handles it.

04

Faster onboarding

Portal access and custom reports configured within the first few weeks.

“I’ve dealt with a lot of forwarders, and some have been good, but I’ve never come across anything like Navia. By far the best freight forwarder I’ve had the pleasure of working with: responsive, proactive, accurate, and they always come with solutions rather than problems.“

LauraHead of Supply Chain APAC, Spectrum Brands · LinkedIn

Watch the full interview

Hear Laura tell it in her own words

Talk to a freight forwarder who shows you the data.

Tell us about your supply chain, and we’ll come back with a plan, real visibility, and a time to review your current setup.


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