Client Success Story EDIKTED
Client Success Story
How Edikted maintained its fast fashion model despite rising US-China tariffs
Edikted
Industry
Fashion and Retail
Region
China to USA
Freight mode
Air freight + sea freight (blended multi-speed model)
Services
Freight strategy, air freight, sea freight & hybrid mode management
The brief
Keeping a fast fashion business moving in a changing trade environment
Edikted built its success on speed, launching limited-quantity styles, monitoring customer demand in real time and rapidly scaling products that went viral. For years, a pure air freight model with Navia supported this agile approach. However, rising US-China tariffs in 2025 significantly increased landed costs, making an air-only strategy commercially unsustainable. The challenge was to preserve speed while restoring profitability.
Challenge & solution
A hybrid freight strategy built around speed and demand
Rather than choosing between speed and cost, Navia redesigned Edikted’s freight strategy to deliver both. Within days of the tariff changes, a customised multi-speed freight model was implemented to align with the brand’s product launch cycle and real-time buying signals.
The challenge
- Rising landed costs. Escalating US-China trade tensions and tariffs made a pure air freight strategy increasingly expensive.
- Speed could not be compromised. Edikted’s fast fashion model relied on launching and replenishing products quickly.
- Profitability at risk. Higher freight costs threatened margins while slowing shipments would impact sales opportunities.
- Need for a new freight strategy. The business required a solution that balanced agility, responsiveness and cost efficiency.
What Navia delivered
- Rapid strategy redesign. A customised hybrid freight model was developed, implemented and fully operational within days.
- Phase 1 – Fast air freight. Five-day transit for small-batch product launches to test market demand quickly.
- Phase 2 – Slower air freight. Two-week transit for proven products, reducing freight costs while maintaining rapid replenishment.
- Phase 3 – Sea freight. Three to four-week transit for high-performing SKUs, recovering margin through lower transport costs.
- Demand-driven freight management. Freight modes were matched to product performance, preserving visibility, agility and profitability.
The outcome
Protecting growth while reducing freight costs
Business continuity maintained
Edikted continued operating its fast fashion model despite significant changes in US-China trade policy.
Fast fashion cycles preserved
The business maintained rapid product launches and replenishment without introducing structural delays.
Profitable landed costs
Air freight was reserved for time-critical products while proven demand shifted to sea freight, improving overall margins.
Real-time demand protected
The phased freight strategy allowed Edikted to continue responding to live consumer buying signals instead of relying on long-term forecasts.
Build a freight strategy that adapts as fast as your business.
Talk to Navia about creating a flexible freight solution that balances speed, cost and supply chain resilience as market conditions change.
