AI in Freight Forwarding Right Now
Supply Chain Unchained
What AI is actually doing for freight forwarders today, and how to get your team on board before you fall behind.
Everyone in logistics is talking about AI. Far fewer are actually doing anything with it. In this episode, the first of a two-part series, Navia CEO Simon Borg and Ruben Huber, founder and director of Ocean X Networks, cut through the noise to talk about what AI looks like in freight forwarding right now, not in five years.
Recorded while Ruben was in Shanghai attending an AI conference with one of China’s leading AI solution providers, the conversation covers where the industry genuinely sits on AI adoption, what the quick wins are, and why education, not technology, is the first thing leaders need to get right.
What We Cover
- How Navia is already using AI across operations, marketing, and internal training
- Why AI acts as a force multiplier, letting a small team compete at a speed and scale that wasn’t previously possible
- The danger of the “golden hammer”: why AI won’t fix a business that hasn’t sorted its processes first
- Why most companies are still talking about AI but not deploying it, and what separates those who are
- How to handle the fear factor with your team and make AI a cultural norm, not a taboo
- The one edge humans will always have over AI, and why freight forwarders should double down on it
- Why your own historical data (emails, quotes, shipment records) is an untapped training asset
- Practical advice for supply chain leaders who are just starting out
Guests
Ruben Huber
Founder and Director, Ocean X Networks
Speaking live from Shanghai at an AI industry conference
LinkedIn →
“If I’m a sommelier and a new wine comes to the market, AI is not going to tell me how that wine tasted. Those experiences are created by humans.”
Simon Borg, CEO and Founder, Navia
This is Part 1 of a two-part episode. Part 2 covers the longer-term question: where do humans fit in an AI-powered supply chain? Listen to Part 2 →
